Effective Date: February 28, 2026

At nousa, we take your privacy seriously. This Privacy Policy outlines the types of personal information we collect, how we use it, and the steps we take to ensure your data is handled securely in compliance with the UK General Data Protection Regulation (UK GDPR) and US state privacy laws (including CCPA/CPRA).

1. Information We Collect

We collect information to provide a better experience for our readers. This includes:

  • Voluntary Information: Name and email address when you subscribe to our newsletter or leave a comment.

  • Automated Information: Your IP address, browser type, and device information are collected via log files and cookies when you visit our site.

  • Geographic Data: General location data to provide relevant property market updates (e.g., UK vs. USA content).

2. Google AdSense and Third-Party Advertising

We use Google AdSense to serve ads when you visit our website.

  • Cookies: Google uses cookies to serve ads based on your prior visits to our website or other websites.

  • Personalized Advertising: Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visit to our site and/or other sites on the Internet.

  • Opt-Out: You may opt out of personalized advertising by visiting Google Ads Settings.

3. Cookies and Tracking Technologies

Our website uses cookies to analyze traffic and customize content. You can choose to accept or decline cookies through your browser settings. However, declining cookies may prevent you from taking full advantage of the website's features.

4. Data Protection Rights (UK & EU Users)

Under the UK GDPR, you have the following rights:

  • The right to access, update, or delete the information we have on you.

  • The right of rectification (correcting inaccurate data).

  • The right to object to our processing of your personal data.

  • The right to data portability.

5. California Privacy Rights (US Users)

Under the CCPA/CPRA, California residents have the right to:

  • Know what personal data is being collected.

  • Request the deletion of their personal data.

  • Opt-out of the sale or sharing of personal data. We do not sell your personal data to third parties.

6. Data Security

We implement a variety of security measures to maintain the safety of your personal information. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

7. Third-Party Links

Our blog contains links to external property portals (e.g., Zillow, OnTheMarket). We are not responsible for the privacy practices of these external sites.

8. Changes to This Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top.